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EssayJack Case Study

Team Hivekind ·

Case Study

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About EssayJack

EssayJack is an essay templating platform that has an interactive essay editor that pre-structures student essays. Created by professors, it provides a way for instructors to guide students through the daunting task of essay writing.

EssayJack Homepage

The Challenge

EssayJack founder Lindy came to us with a “traditional” Rails app that needed some intensive care. The app had been developed as an MVP, had gained some traction and had a user base. But key features of this beta version of the app behaved unpredictably, at times breaking the UX in a jarring way. The app’s test suite was not in a state where we could rely on it to provide the security we needed to conduct a refactoring exercise. Being a team who isn’t afraid of anything, we welcomed this opportunity. A Project Rescue operation began.

Our Approach

Our contribution to the project began with a thorough audit. This helped us familiarise ourselves with the codebase, and over the course of a month, we presented our findings to EssayJack. During this time, we also helped the existing development team fix critical bugs that were impeding the users’ experience on the app. This first month of work demonstrated our ability to manage such projects, giving EssayJack the assurance they needed to continue their engagement with us.

The next order of business was stabilize the product. This stabilization process included a period of further bug fixing. We got the test suite into a state where it could be relied on. We expanded it’s coverage and hooked it into our CI process. To solve certain performance issues and make deployment more convenient, we migrated the app to AWS OpsWorks.

With a reliable test suite in place, we began refactoring. The first major area we tackled was the template editor. Rebuilding this key feature was a crucial step in moving the product into a phase where it was open for extension. The refactoring put us in a good place for a front-end revamp to be considered.

A design firm called Digital Natives were brought in at this point to design a brand new app for EssayJack. Our goal was to bring this reimagined EssayJack to life. The complex essay editor had a lot of moving parts, so we needed a solution that would give us a way to manage state and provide us with a view layer. We went with React.

The re-design of the frontend was an intense period of development for us, carried out over a four month period. We turned off access to the old app once EssayJack users were comfortably using the new app. Thus bidding farewell to the beta phase of the project.

"For four years, Hivekind has been an invaluable partner and core part of Team EssayJack. We've been able to manage 3X year-over-year growth, developing a full, enterprise-level platform thanks to Hivekind's management of every part of the software side of our business."

- Lindy Ledohowski, Co-Founder & CEO, EssayJack Inc.

Against the Clock

The desired delivery date for the new frontend was rather tight. In order to meet it we decided to get creative with our internal team structure. We temporarily expanded our team by adding developers who could write React components. This allowed us to ship on the timeline that EssayJack wanted.

The Outcome

Getting the app stable was instrumental in keeping EssayJack users engaged. The new front-end allowed the EssayJack team to push sales and marketing a lot harder. It looked modern and stylish, and worked a whole lot better as it fixed many performance issues that simply could not be addressed in the old app.

These days, our efforts are largely focused on the implementation of new features and the refinement of our processes and workflows. Our EssayJack team now practice Scrum and have been having great success as a result.

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